You sell things businesses rely on
Machines, vehicles, and hard-working business equipment. Assets with real, lasting value that your customers put to work for years.
Equipment Financing for My Customers
Customer financing for the equipment you sell
Crest Capital builds customer financing programs for equipment dealers, manufacturers, and distributors. Your customers get payment quotes by email, your reps see every quote, and you are paid in full, normally within 24 hours of delivery and acceptance. Starting is free, and there is no obligation.
The direct answer
What a Crest vendor program is
A Crest Capital vendor program lets a business that sells equipment offer financing to its own customers, funded by Crest, a direct lender with no middleman. Your customers request payment options on your website or on your co-branded financing page, and the quote is emailed to them, with your rep copied and Crest copied. Enrollment is free, there are no volume commitments, and you are paid in full, normally within 24 hours of delivery and acceptance.
Want the mechanics end to end, from the code on your site to the email your customer receives? See how equipment dealers offer financing to their customers.
The decision
Should you offer financing at all?
Most equipment sellers handle the money question one of three ways. Here is how the three approaches compare on the things that decide a sale.
| A Crest Program | No Financing Offer | An Informal Bank Referral | |
|---|---|---|---|
| Speed | Quotes go out by email while the buyer is still deciding, and approvals are fast, same-day in most cases. | The sale waits until the buyer can find the full price on their own. | The sale waits on a process you cannot see, on a timeline you do not control. |
| Who funds | Crest Capital, a direct lender with no middleman. In business since 1989. | No one. The purchase happens only when the buyer can pay cash. | Whoever the buyer finds. You have no visibility into the outcome. |
| Cost to you | Free. Enrollment is free, with no volume commitments. | No program cost, but sticker shock goes unanswered on every quote you give. | No program cost, and no connection to your sales process. |
| Your customer’s experience | They ask for payment options on your page and get a quote by email, with your rep copied. | They see one number and decide alone. | They leave your site to arrange financing, and they may not come back. |
What you get
The complete program
Everything below is included. Enrollment is free, and there are no volume commitments.
Your co-branded page
Your Own Co-Branded Financing Page
Every approved seller gets a co-branded financing page, built under your logo and your company name. It is where your customers request payment options on the equipment you sell.
Quotes arrive by email, with your rep copied and Crest copied, so your sales team sees every quote the moment your customer does. Your Banner widget points here, and you can link to it from anywhere you talk to customers.
The three-way quote email
Every quote your program generates goes to your customer by email, with your sales rep copied and Crest copied. Your rep can bring the quote into the conversation the moment the buyer has it.
Website widgets
Instant Quote, Finance Page, and Banner. Pick the one that fits your pages, choose the accent color, and paste one block of code.
Payment in full, normally within 24 hours
When a financed deal funds, you are paid in full via ACH or bank wire, normally within 24 hours of delivery and acceptance.
Training and trade-show support
Training and trade-show support for your sales team, so offering payments becomes part of how you sell.
Custom and seasonal programs
Available on request. Useful for manufacturers and distributors building a program across a dealer network or a product line.
Free, with no volume commitments
Enrollment is free, and there are no volume commitments. Financing runs from $10,000 to $500,000.
Straight answers
The questions you are really asking
Putting a lender in front of your customers is a brand decision. Here is exactly how the three risks that matter are handled.
Will anything happen behind my back?
No quote is invisible to you. Every quote your program generates is emailed to your customer with your rep copied and Crest copied, so your team sees every quote the moment your customer does. That is not a policy promise. It is how the email is addressed.
What happens if my customer is declined?
Not every application is approved, and we will not pretend otherwise. What experience buys is range: Crest has been underwriting equipment finance since 1989, through several credit cycles, so a customer who looks borderline is worth sending to us rather than writing off, and there is usually more than one way to structure a transaction. The credit conversation stays between Crest and your customer, and the program costs you nothing either way.
Will this lender embarrass me in front of my customer?
Your name is on the program, and we treat that seriously. Crest has been financing equipment buyers since 1989, and how those buyers are treated is not something you have to take on faith. The ratings and awards below come from customers and from outside reviewers, not from us.
Who this is built for
Built for the businesses that sell the equipment
Crest vendor programs are for businesses that sell equipment, vehicles, or software to their own customers. If the four things below describe your company, this page was built for you.
You have at least a year in business
Vendor programs are built for established sellers. Twelve months in business is our minimum.
Your sales clear our minimum
Our minimum transaction size is $10,000. When your typical sale clears it, a monthly payment quote turns lookers into buyers.
You have a business website
The program runs through your site: your financing page, your widget, your customers. A working business website is required.
Financing range: $10,000 to $500,000. Need more? Larger transactions are available by arrangement.
The record
The lender behind your name
- 1989 In business since 1989 Crest Capital
- #1 Best Overall Equipment Financing (2024) Investopedia
- 4.9/5 Customer rating Google Reviews
Travis Sokol | Korr Medical“Crest is a great asset for us and an important part of our business. Thank you so much for all your service!”
Partner questions
Common questions from equipment sellers
Nothing. Enrollment is free, and there are no volume commitments. The widgets and the co-branded financing page are part of the program.
Because Crest is the lender: the program is how we meet businesses that need equipment financing, so we earn on the financing itself and enrollment costs you nothing.
In full, via ACH or bank wire, normally within 24 hours of delivery and acceptance.
Businesses that sell equipment, vehicles, or software to their own customers, where those customers are other businesses. Crest finances commercial transactions only, so the buyer must be a company acquiring the equipment for business use, not a consumer buying for personal use. Beyond that: at least 12 months in business, a business website, and a $10,000 minimum transaction size.
Every quote your program generates is emailed to your customer with your rep copied and Crest copied. Your team sees every quote the moment your customer does, and can pick up the conversation from there.
Enrollments are screened and verified before a program goes live. Approved sellers get their co-branded financing page and their choice of widgets, and financing runs from $10,000 to $500,000.
Yes. Custom and seasonal programs are available on request, and manufacturers and distributors get training and trade-show support for the sales teams that will use the program.
Become a partner
Start your financing program
Tell us about your business, and we will follow up to build your program. Enrollment is free, and there are no volume commitments.
Prefer to set everything up yourself right now? Enroll online and leave with the code for your site.
