Company Fact Sheet
Crest Capital Fact Sheet
Crest Capital is an independent equipment financing company founded in Atlanta, Georgia in 1989 and still run by its founder, President Mark French. It finances equipment, vehicles and software for small and mid-sized businesses across the United States, in amounts from $10,000 to $500,000, on one simple application with no financial statements or tax returns needed up to $250,000. The facts below are the ones journalists, dealers and customers ask for most, in one place.
The Company
Who Crest Capital Is
| Company | Crest Capital |
|---|---|
| Founded | 1989, in Atlanta, Georgia |
| Headquarters | Atlanta, Georgia |
| President and founder | Mark French, who founded the company in 1989 and still runs it today |
| Type of company | Independent equipment financing company; not a bank |
| Market | Small and mid-sized businesses across the United States |
| Typical customer | Established businesses with 2 or more years under current ownership; the customer base is filled with companies that have between 5 and 75 employees |
| Industry membership | Member, National Equipment Finance Association |
| Recognition | Rated #1 by Investopedia (2024); 4.9 out of 5 on Google Reviews; the full list, dated and attributed, is on the awards page |
| Trade press | President Mark French is quoted in Equipment Finance News on credit risk, fraud and residual values; see industry commentary |
| Online | crestcapital.com; eligibility check at qualify.crestcapital.com |
What We Finance
Products and Amounts
| Financed | Equipment, vehicles and software, new and used, including private-party sales |
|---|---|
| Also offered | Working capital for established businesses with steady revenue; dealer and vendor programs for companies that sell equipment, vehicles or software |
| Transaction size | $10,000 to $500,000 on one simple application; larger transactions available by arrangement |
| Paperwork | No financial statements or tax returns needed up to $250,000 |
| Credit decision | Within four hours, in most cases |
| Credit check | Checking eligibility involves no personal-credit inquiry; the full application uses a soft credit pull, which never places an inquiry on your credit report |
| Financing covered | 100% financing available; soft costs such as tax, delivery and installation can be included, up to 25% of the loan amount |
| Rates | Fixed for the full term; the payment never adjusts |
| Terms | Typically 24 to 60 months; up to 84 months on larger transactions for businesses with excellent credit |
| Structures | Equipment finance agreement, $1 purchase agreement, 10% purchase option, fair market value lease, guaranteed purchase agreement, first amendment lease, operating lease; master agreements and deferred, step-up and seasonal payment plans. See lease and loan structures |
| Collateral | The equipment being financed; no blanket lien, no compensating bank balance, no annual requalification |
| Section 179 | Section 179 qualified financing; the Section 179 calculator estimates the first-year deduction |
| Vehicles not financed | Passenger cars for personal use, and trucks for transportation companies; business-use cars and SUVs in the company name are financed under the company cars and SUVs program |
How It Works
The Process in Six Steps
- Select the equipment from the seller of your choice.
- Complete the simple application, online or by print and fax.
- Receive a credit decision within four hours, in most cases.
- Send Crest the seller’s invoice.
- Review, sign and return the finance agreement, in most cases the same day.
- Crest pays the seller directly, including tax, delivery and setup.
The full description is on the process page; the signing guide covers what the agreement contains.
Background
About the Company
Crest Capital started in Atlanta in 1989 to provide straightforward financing for small and medium-sized businesses, and it does the same thing today for businesses nationwide, from a larger Atlanta office. The company has underwritten equipment credit through every cycle since then: the early-1990s recession, the dot-com collapse, the 2008 credit crisis, the pandemic, and the rate swings that followed. Its stated vision has not changed: be easy to work with, offer a simple application, respect the customer’s time with a fast decision, disclose every lease and loan detail clearly, be flexible on collateral, and be the company customers return to and recommend. Read the longer conversation with Mark French about how the company was built.
Common Questions About Crest Capital
Crest Capital is headquartered in Atlanta, Georgia, where it was founded in 1989, and finances businesses across the United States.
No. Crest Capital is an independent equipment financing company. Its loans and leases are secured by the equipment being financed, with no blanket lien, no compensating bank balance and no annual requalification.
Equipment, vehicles and software, new and used, from $10,000 to $500,000 on one simple application, with larger transactions available by arrangement. No financial statements or tax returns are needed up to $250,000.
Mark French, who founded the company in 1989 and is its President today. His commentary on equipment credit appears in the industry trade press.
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